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Hey folks! Our good friends from Kuyi Mobile has just launched their newest game, Barber Hero. Following the successful footsteps of Streetfood Tycoon, Barber Hero continues the theme of the genre. In the game, you try to build & manage your own barber shop. You will then be able to service a lot of cool characters who will come to your shop for haircuts, hairstyle changes, shampoos and such. Barber Hero is an awesome little game that offers a lot of replay value and tons of cute, fast fun! Barber Hero is now available for iOS or Android and you can download and play it for FREE! Get it now HERE.  ...

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EIB Rehabilitation: A Case Study

EIB Rehabilitation: A Case Study


Posted By on Oct 21, 2014 in Blog, Featured

Last year, we did a Digital Marketing campaign for the Export Industry Bank. I was contacted by my High School batchmates from La Salle Green Hills 87 – who were connected to the legal team that also serviced the closed bank. The goal was to contact enough depositors to pursue a Rehabilitation Plan so that a new entity can bid for the bank and absorb its liabilities. It was a tall order and a challenge that me and the team accepted. The Rehab Plan consisted of the following steps: Getting former depositors to join the coalition and sign the SPA. Conversion of the uninsured deposits to equity. Finding an investor and getting the nod from the BSP and the PDIC. Execution of the plan (coming together). When Big Ideas was awarded the campaign, we decided to use Facebook and Twitter as the two main mediums. Part of the challenge was trying to develop “funnels” or criterion to target prospects. These included a lot of trial-and-error and experimentation until we got the right mix. We had to ask ourselves: What was the typical depositor like? Where do they geographically converge? What were their behaviors? Once we had those on our notes, we had to use specific filters in the social media tools to track them down. These required a lot of optimizations in terms of Google Search/Display and Facebook Targeted Advertising. Also, part of it was to encourage engagement in the official Social Media Channels of our client so that we can reach out to more people to get them to sign up for the cause. The campaign ran for 3 months and didn’t have a huge budget to begin with. We had to make do with what we had. Team Big Ideas, always ready to accept a challenge, performed beyond expectations with the following results: +2,700% growth in Facebook Fans since the awarding of the project 400,000++ unique impressions and awareness Content Management which increased engagement to +30% week-on-week growth A higher-than-industry average of 1.43% CTR Now, we’re glad to say that out of the 4-step plan above, we’ve gone through the 3 steps and Union Bank is currently close to helping out the depositors as per this news article by the PDI. Union Bank of the Philippines expects to complete within this month its due diligence audit on defunct Export and Industry Bank (EIB), for which it had submitted a proposal to come in as a “white knight.” Speaking to reporters late Monday during the launch of a P5-billion offering of debt notes qualifying as tier 2 or supplementary capital, Union Bank president Victor Valdepeñas said the bank was...

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BIR Ad Enrages Doctors and Netizens

BIR Ad Enrages Doctors and Netizens


Posted By on Mar 3, 2014 in Blog

A recent newspaper ad (above) placed by the BIR depicting a school teacher being “burdened” by a doctor has incited the rage of the local Internet scene. The ad, which supposedly depicts teacher as honest taxpayers and doctors and dishonest and tax evaders, leaves a bad taste in the mouth. Whoever commissioned, designed, proposed and approved of this ad shouldn’t be dared to be called a marketing or communications professional. In my honest opinion, it is UNFAIR AND UNJUST to stereo-type any profession as being dishonest. IT IS SIMPLY IMMORAL AND WRONG. I guess the BIR and the government should take a second look at the advertising agencies they commission or hire. In light of this, the Philippine Medical Association (PMA) have declared their disgust over the print ad “The medical profession will never be a burden to this country. Doctors were trained and duty bound to render a very noble service to our beloved countrymen. This involves protecting their health and saving their very lives.” What are your thoughts on this? Comment below =...

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Samsung Releases The New Galaxy S5

Samsung Releases The New Galaxy S5


Posted By on Feb 25, 2014 in Blog

Smartphone turn-around time is less than a year these days. Thanks to leaders Apple and Samsung. But yesterday, was Samsung’s turn to announce their latest, and most advanced smart phone yet – the new GALAXY S5 So what’s new with this baby? Waterproof Better and faster camera A Heart-rate sensor A download booster Samsung Galaxy S5 Specs 2.5GHz quad-core processor 2GB of RAM 5.1-inch FHD Super AMOLED, 1920 x 1080 resolution 16/32GB internal storage, expandable up to 64GB 16-megapixel camera 2.1-megapixel front camera WiFi: 802.11 a/b/g/n/ac HT80, MIMO(2×2), Bluetooth 4,0, BLE / ANT+, NFC, IR Remote IP67 Dust and water resistance 2800mAh battery Android 4.4 KitKat Video (from the #unpacked unveiling event in Barcelona, Spain) More details? Check out the Official Samsung s5 Product page Will the new features make you upgrade? Sound off in the comments below...

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In light of the recent mega purchase of Mark Z and Facebook of Whatsapp for 16 BIG ONES, here’s what Facebook could’ve used the money for if the deal didn’t push thru… 1. The Navy’s $13B newest aircraft carrier, the Gerald Ford – After that, Facebook will still have $3B left in change. Hey, you can use the money for fuel, supplies and the crew salaries, yes? 2. 16 Nuclear Class Submarines – Need I say more? 3. The GDP of Jamaica – and once done, you can have Usain Bolt run errands for you. 4. 66 Formula 1 Cars, their drivers and the entire crew! 5. 24 Burj Al Arabs That’s an awful LOT of money!!! Don’t forget to...

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Just a few days after the Philippine Supreme Court ratified the controversial Cybercrime law on online libel, Senator Miriam Santiago has opposed it, saying that “the Supreme Court ruling on this particular provision is erroneous”. Senator Santiago also said that the Internet should not be treated as a “traditional form” of media. The Supreme Court is treating social media as if it were just a scion, a successor, or just another classification of traditional media. It is not! Here, we have a case where unfortunately, jurisprudence trailing after technology because of lack of information about how the Internet operates in society. Video below For more details, head on over to the Rappler article. ....

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